Stuck in Survival Mode
If you’re still running every project, reviewing every drawing, chasing down every invoice, and wondering how to keep the sales pipeline full while keeping your team paid, well, you’re not alone.
Most owners of small firms that I meet are in the same boat. They’ve built something great with a solid reputation, have a small but talented team, and can count on a stream of work that keeps them busy.
The problem? They’re too busy. Too busy to hire, too busy to delegate, and too busy to step back and figure out how to grow the business without burning themselves out.
They’ve hit the ceiling, not of talent or potential, but of capacity.
The Architect and Their 10,000 Hats
The small firm owner or solo practitioner not only does all of the time-intensive architecture, but also learns and executes business management in real time. Invoicing, bookkeeping, tax compliance, networking, website development, process documentation, etc. The list never ends, and it probably sounds familiar.
Every area of need in the practice is another hat the architect has to wear, and most of these hats are in fields where they have little to no prior training. The result? Slow, stressful, and often inefficient progress.
Imagine asking a first-year intern to detail a construction set without guidance. How successful would they be on their first try? That’s the same ask placed on owners of small firms when we expect them to master business management by sheer willpower alone.
And we all know that most of these attempts at learning and managing everything yourself happens on weekends or late at night, squeezed in after deadlines. And with so much of your time devoted to billable work just to keep the lights on, there’s very little bandwidth left to improve systems, develop strategy, or even just rest.
This is where a stretch goal becomes not just helpful, but necessary. It’s also when what I call the ‘20-person rule’ starts to matter: the point at which firms begin to truly benefit from scale. A 20-person firm doesn’t mean more chaos. It means more specialized support. More freedom. More time for the parts of architecture you love.
At that scale you can have:
- An operations lead handling internal processes
- An experienced bookkeeper managing cash flow
- A marketing pro driving new leads
- Technical and design leaders mentoring junior staff
You reduce the number of hats you wear, and for the remaining ones, you get to choose whether to wear them at all. That’s the extremely important shift that unlocks creativity, consistency, and control.
When you have a bigger team, you no longer have to do it all. And the people who take over those responsibilities? They’ve trained for those roles and they’re good at them. That’s the moment your firm starts to feel like a business with momentum, one that runs because of your leadership, not your labor.
Not Everyone Wants 20, and That’s Okay
But let’s be real: Some architects never want a 20-person firm. Others just can’t imagine it yet. That’s totally fair.
The point isn’t the number. It’s about designing a business that doesn’t burn you out. That gives you space to lead as it grows in a healthy way, one hire at a time.
Whether your next move is hiring your first assistant or building a 5-person core team, the goal is the same: to create a firm that’s sustainable and structured.
Smart scaling isn’t a leap. It’s a progression. Here’s what the journey looks like, step by step.
Phase 1: The First Hire
This is where most firms stall the longest. You’re juggling everything, and hiring feels risky. You might think, “If I bring someone in, I’ll lose income on work I could bill myself.”
But here’s the truth: Bringing in support, even part-time, to offload admin, rendering, and/or drafting can stabilize your revenue over time. It creates space for you to sell better work, build systems, and invest in leadership.
Yes, the leap of hiring someone requires trusting in your ability to land future projects. But it also marks your first step away from being a drafter and toward becoming an architect with a meaningful, lasting impact on your community.
You don’t need to hire a unicorn. But you do need to delegate at least one thing that’s slowing you down.
And you need to treat this moment as training for them and for you. It’s your first reps as a leader after all.
Phase 2: Building the Core Team
Once you’ve made that first hire and seen the benefits, the next step is forming a balanced core team:
- One or two production-focused staff
- A project manager capable of working internally to set and ultimately deliver agreed upon timelines, milestones, and budgets
- An admin who handles calendars, clients, and contracts
This group frees you from the grind and gives you leverage. With the right structure, you can triple your project output without tripling your hours.
Culture starts here too — how you run meetings, how you review work, how you communicate — all of which help form habits that compound. This is the moment to define your firm’s soul, set aspirations, and begin the long process toward systematizing your workflows.
Phase 3: Layering Roles & Delegating
Around 8-12 people, the cracks start to show if you haven’t created structure. Questions come fast:
- Who is responsible for what?
- Who does QA/QC and when in the process?
- Who manages the onboarding process, and what does that mean?
You need to start building internal leaders. This doesn’t mean full-time managers, it means trusted team members who own pieces of the process and act as force multipliers.
At this stage, invest in documenting how things are done. Shift from doing to overseeing. The more you standardize, the more scalable your work becomes.
Phase 4: Specialization and Structure
By the time you reach 15+, roles become more defined:
- BIM leads or QA specialists
- Project managers with real experience and authority
- Dedicated operations and marketing help
This is when you start to resemble a real business. You’re not just a team of good architects, you’re an organization with process, accountability, and predictability.
It’s also when you get to stop doing things you hate. You can let go of billing. You can offload hiring. You can start shaping your week around high-leverage work, because at this size, you have people in place pulling for you in the direction you have taught them to go.
Phase 5: Strategic Mode vs. Reactive Mode
This is where the firm can become self-sustaining. You have the headspace to think long-term without being dragged back into the weeds. You can choose your desired interaction with architecture because you have competent people to fill in the rest. You can shape the future.
Your time becomes your most valuable asset, and you can use it to:
- Choose your relationship with the business, such as becoming the design director for the firm’s brand or the idea engine for what comes next
- Attend networking events for targeted project types
- Win new exciting project types at a larger scale
- Define and execute regional expansion plans
- Set new and exciting goals for your firm.
You’re no longer the machine. You’re the architect of the machine.
But you can’t build a 20-person firm with the habits of a solo practitioner.
You need a plan. You need support. And most importantly, you need people.
Final Takeaway
You don’t have to hire 10 people overnight. You don’t have to build a corporate empire.
But you do have to stop doing it all yourself.
Start by getting the right support. Start by freeing up your time to focus on what really needs to get done. Start by building the version of your firm that propels you, as opposed to you dragging your business along like an anchor in the sand.
Wherever you’re starting from, one hire, five, or more, we can help.
Just this past month, our team helped two strong solopreneurs take their first step by bringing on much-needed drafting and BIM best practice help. Each had doubts about how to manage the leap. We worked alongside them to structure their growth and protect their time.
We also helped a larger firm onboard multiple new team members all at once while engineering a smooth integration with their existing staff.
No matter your size, we love helping architects move forward, because that momentum changes everything. If you are ready to take that first step, fill out the form below, which goes directly to me, and we’ll set up a quick no-risk, no-commitment consultation call so I can learn more about your firm, stage of growth, and how WeCollabify can help.
I promise you won’t have to do this alone, and that together we’ll build a firm that works, rather than one that burns you out.
Jeremy Zick is the founder and CEO of WeCollabify, a pioneering offshoring firm dedicated to transforming architectural and engineering practices. With over a decade of experience managing international teams and integrating global talent, Jeremy has become a leading voice in the industry.
Jeremy’s passion for innovation and efficiency led him to establish WeCollabify, with the mission to empower firms to leverage global resources for enhanced project execution and competitive edge. When he’s not driving industry change, Jeremy enjoys exploring new cultures and finding creative solutions to complex business challenges.